Discover practical, customer‑focused sales strategies – from Best Bid Procedures and Best Value Procurement to effective international project sales management, streamlined and free from micromanagement. Benefit from trust‑driven sales management and in‑depth market reports, industry trends, and forecasts, for example in the insurance sector. Our German and English‑language books on sales, procurement, and sales management inspire trust, accountability, and efficient processes. Available now on Amazon in paperback and Kindle editions.


Customer-Focused Sales Management

Master B2B and B2G Sales in a Changing Global Marketplace – This essential guide equips sales leaders to thrive in today’s complex, high‑stakes environment shaped by economic volatility, geopolitical shifts, and rapid digital transformation. Packed with proven strategies for international go‑to‑market (GTM) execution, winning public procurement and government contracts, and optimizing B2B sales processes, it shows you how to leverage dual product positioning, data‑driven KPIs, and advanced negotiation techniques to secure high‑value deals. Whether you’re targeting global markets, navigating competitive tenders, or scaling a high‑performance sales organization, this book delivers the tools and insights to achieve sustainable growth and a decisive competitive edge.

Customer-Focused Sales Management - Strategies for Maximizing Efficiency and Success shows how to achieve sales excellence by applying practical sales strategies to become a global market leader. During times of global trade uncertainty customer focus and customer centricity secures sales excellence by applying practical sales strategies for global market leadership

Customer-Focused Sales Management - Strategies for Maximizing Efficiency and Success: Achieve sales excellence by applying practical sales strategies to become a global market leader!

Efficient sales processes without Micromanagement

Sales optimization and effective process management are essential to stay competitive in today’s fast-paced market. Lean operations, automation, and genuine customer centricity build trust while boosting team agility. Trust-driven leadership without micromanagement fosters swift, autonomous decision-making and eliminates unnecessary friction. This approach turns efficiency gains, sustainable growth, and ongoing process optimization into the driving forces behind your business success.


Trust-Driven Sales Management handbook with lean, smart sales processes where customer centricity is reality. Automation, standardization, and lean principles boost sales efficiency and effectiveness secure sustainable growth in sales and revenues.

Trust-Driven Sales Management: Kill Micromanagement with Streamlined Processes, Customer Centricity, Empowered Teams and Smart Decision Workflows


Best Value Procurement Principles

Master Best Value Procurement for Smarter, More Profitable Projects – This practical guide empowers procurement professionals, project managers, and business leaders to reduce risk, boost efficiency, and maximize long‑term value in both public and private sector sourcing. Drawing on real‑world case studies—from stalled wind farms to high‑profile infrastructure failures—it reveals how Best Value Procurement outperforms lowest‑bidder models by focusing on quality, sustainability, and total lifecycle value. You’ll learn proven strategies for navigating complex tenders, aligning with ESG goals, managing supplier risk, and improving every RFP or bid process with actionable templates and checklists. Whether you’re overseeing multimillion‑dollar government contracts or optimizing corporate supply chains, this book delivers the tools and insights to drive transparency, accountability, and consistently better procurement outcomes.

Best Value Procurement are procurement procedures according to the best value principles and how to navigate complex legal frameworks in public procurement processes. This information also shows evaluation criteria during tender process including transparency, price, financial stability, track record, quality standards, and sustainability.

Best Value Procurement: The best bid wins the bidding process!